Websites that grab the most attention rely on the content quality of the page. The content must be able to achieve its goal - finding, and keeping, a customer's attention. High-quality content has the most potential to turn a curious seeker into a paying customer. You want the services of a professional writer who understands your audience and who can grab that audience's attention. Many businesses have an extensive list of content wishes, but no time to finish the list. Outsourcing writing to a professional writer offers a number of advantages to your company.
1. High Quality Professional writers maintain a level of professionalism by delivering high quality content. Quality is not compromised due to quantity; no matter how much content you request, the quality is consistently high. The writer knows that your reputation is resting in his or her hands; the content on your website reflects your company directly. Professional writers present the best work possible, checked and double checked, to make your company look clean and polished. 2. Set Deadlines The professional writer will ask for deadlines for your project. How soon do you want it? Many professionals offer a deadline, such as a 24-hour turnaround for projects, depending on length or necessary research. The writer is part of the marketing team, and is thus disciplined to respect important deadlines, and will follow a strict editorial calendar. Ask your freelance writer for a copy of the editorial calendar, and work together to establish specific deadlines for individual projects, i.e., two blog posts a week and one newsletter by the 29th of each month. 3. Affordability Consider how much it would cost to hire an in-house writer, and you'll understand why outsourcing writing makes more sense. Paying the writer on the basis of delivered content leads to less overhead than a full-time, or even part-time, salary. Align the cost of outsourcing writing to hiring someone in-house. Often, outsourcing will be cheaper, especially with the right content writer. You will increase your profit margin by reducing costs, and you will have an excellent working relationship with a dependable, affordable, competent freelancer. 4. Time Consider how much time you have in your day. Do you keep a journal? Do you write down the events of your day? You don't, simply because there isn't time after running your business. How do you think you'll find time to pen a blog on a regular basis? Outsourcing the writing to a content writer means giving the task to someone who makes time for writing ONLY. This makes sense. The freelance writer is devoted to researching your brand and discovering creative ways to talk about your brand. It's a time saver that leaves you able to complete other tasks, such as working with your sales team or finding new suppliers.
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AuthorRebecca has been blogging for ten years. She'd love to help you fill your blog! Archives
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