Medical facilities are discovering the importance of blogs attached to their websites, to both keep existing clients and obtain future clients. Similar to any retail store, patients are leaning more on websites to not only help them find a doctor, but maintain a connection with their doctors of choice. Connecting to your patients with a reliable, informed blog that has sharing capabilities helps you stay relevant among a growing number of your patients.
Greater Visibility and Connection As a practice, you will gain a greater visibility among your patients, as well as a clearer connection to what they need, and what they enjoy - sharing information with their friends. Write blogs - or share with your blogger - your specific demographics, and what you know about your community. Write about educational topics that connect your patients to their community. For example, if you live in an area prone to springtime flooding, ask your blogger to research and discuss the dangers of moving water, followed by a cautionary tale regarding standing water a week later. Frequently Asked Questions As a medical practice, you get plenty of questions. Ask your receptionist to record the most asked questions, or poll your staff for the same information. Pass this information on to your blogger, along with suggested answers, if desired. You decide if you should devote a whole page or a blog series to the answers organized and researched by your blogger. Relevant Information The most current, relevant information is a must for every medical blog, which is why it's important to consistently share information with your blogger. You want your blogs to reflect the latest medical research; for example, as an obstetrician, you would never advise expectant mothers to eat deli meat; a blog from ten years past would state that deli meat is OK in some cases. Consistent updating with the latest information is essential to keeping patients coming back to the blog, and coming back to the office for decidedly trusted medical support. Understand To Whom You Are Talking It's essential to understand who is reading your blogs. This leads back to your demographics, and for whom you are asking the blogger to write. Discuss your demographic with your blogger, communicating whether you'd like to focus on a more education-based community, or if you'd like to talk to an overarching group of eclectic backgrounds. Perhaps you have a multi-cultural patient base; perhaps you'd like to initially share with colleagues, but reach out the general community; perhaps your focus is only on creating content to be shared across social media. Communicate with your blogger to ensure a readable blog for your target audience.
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AuthorRebecca has been blogging for ten years. She'd love to help you fill your blog! Archives
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