Many doctors correctly assume they need a blog to stay relevant, especially if they concentrate in a specialty. However, so many blogs exist that are not working for these doctors that many have abandoned the pursuit of shared knowledge. Hiring a professional blogger who can go over your blog, diagnose it, then apply the following treatments, will provide you with a blog your patients will want to share.
Human Exhaustion Think about the end of your day. You're exhausted after you close the office and send the staff home. This provides for one of two major blog diagnoses: an unfinished blog, or a sloppy blog. You are intelligent and you know everything there is to know about your field; the truth is, though, that you are simply too tired to communicate it in an interesting, shareable method, on a consistent basis. The obvious treatment for this ailment is to hire a part-time blogger. Send him or her copies of articles you find interesting or relevant to your blog targeting audience, or send a quick email whenever you have a new idea for what will work on your blog. When you have the right fit with a blogger, and work out a regular schedule for blog posts, the result will be a consistent, researched, timeless blog that communicates clearly with your target audience. Placing Design Over Content If you were an interior designer, you would want pictures and website design to control the blog. However, you are a doctor, with a specialty. Images continue to help in search engines, but they must not overwhelm your blog. The diagnosis here is a blog that overwhelms with widgets and images, but does not provide enough information for the patient. The treatment is to review the page with your web developer. Discuss ways to bring the content of the blog to the forefront of the website. Remember that patients come to you for information, not for visual stimulation - they have more specific companies for that sort of entertainment. Redesign your website to provide your basic information, then place the blog in the forefront of the site. This will give the patient what he or she came for right away - information concerning your specialty. Giving Away Too Much Again, you are smart. You have a deep knowledge regarding your specialty, and you love to share with your patients. However, blogging everyday is simply overwhelming, and will have an adverse effect on your blog traffic. The diagnosis here is overwhelming the patient with information. The treatment is a working schedule with your blogger. Typically, two blogs a week is well received; however, speak with your blogger regarding your demographics to determine what works best. When you work with a professional blogger, and share your blog with your patients, you'll notice increased results.
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AuthorRebecca has been blogging for ten years. She'd love to help you fill your blog! Archives
August 2019
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