Medical blogging helps a medical website gain attention from search engines, but they serve a higher purpose - keeping patients updated with the latest health care literacy, in a language that is not only relatable, but shareable. However, the process is time consuming, leading many facilities to hire a blogging professional, who will be interested to know exactly what topics interest the facility most. Coming up with these topics for the blogger does not have to be an overwhelming task; start with this list of ideas to create offshoots of related blog topics.
Healthy Living Without offering medical advice online, a series of healthy living blogs is useful to the patient. Creating tips and tricks for beating springtime allergies, protecting the body against heat waves, or recognizing signs of a heart attack are all shareable, relevant blogs that help promote health throughout the community, without giving any medical advice. Prevention tips, FAQ's from within the practice, tips to avoid specific health issues, and question-based blogs, such as, "Do I have spring allergies?" is a great place to begin blogging in this fashion. Practice News When something new is happening at the office, it's a good idea to blog about it, to keep your readers abreast of changes in their favorite office. Any news, from a change of staff to a move to a phone number change, belongs in the blog. Patients will begin to rely on the blog to stay updated on everything happening in the office, so make sure to continue the informative blogging process once it has begun. Promotions Most offices do not offer direct promotions, but direct promotions are not the only types of promotional blogs found on successful medical sites. Direct promotions, such as discounts on specific procedures, belong in a blog, but so do any activities in which the office is directly participating. Is the team running a fun run marathon in support of cancer research? That belongs in the blog. If your office receives grants, new equipment, or sizable donations, these are also acceptable blog topics.
0 Comments
Leave a Reply. |
AuthorRebecca has been blogging for ten years. She'd love to help you fill your blog! Archives
August 2019
Categories
All
|